A web design client told me testimonials were the deciding factor in choosing us. Not the portfolio. Not the pricing. The three client quotes on our About page.
Testimonials work because people trust other customers more than they trust you.
How to ask
Most happy customers will give you a testimonial. They just need to be asked. Here’s how:
The direct ask (via WhatsApp or email)
“Hi [name], I’m glad you’re happy with [service]. Would you mind sharing a short testimonial about your experience? Even 2–3 sentences would be great. I’d love to feature it on our website.”
Guide them with questions
Some customers don’t know what to write. Give them prompts:
- What problem did we help you solve?
- What was the result?
- Would you recommend us? Why?
When to ask
Right after a successful delivery, positive feedback, or compliment. The moment they’re happiest is the moment they’re most likely to say yes.
What makes a strong testimonial
- Specific — “Our website traffic increased 40% in three months” beats “Great service”
- Named — a name and company/title adds credibility. Anonymous testimonials feel fake
- Result-focused — what changed for the customer after working with you?
- Short — 2–4 sentences. Nobody reads long testimonials
Where to display them
- Homepage — 2–3 of your best testimonials near the call-to-action
- About page — builds trust alongside your story
- Service pages — testimonials specific to that service
- Google Business Profile — reviews here improve your local search ranking
- Social media — create graphics with client quotes (with permission)
Build testimonials into your website from day one. Even three good testimonials dramatically increase conversion rates. Make it a habit to ask every satisfied customer.